Yashtika Jewels (TM) was born from a deep passion for artistry and tradition. Founded in 2022 by Shagana, an engineer-turned-entrepreneur, the brand is the reflection of her love for fine craftmanship and heritage jewelry. Shagana’s Journey began in the world of technology, where she worked as a tech lead. Though she excelled in her career, she always has a dream of creating something of her own. But with no prior business background, she wasn’t sure where to start. 

One day, she was attending a family wedding when she noticed how jewelry played a significant role in making a bride feel special. Inspired by the intricate details and elegance of traditional ornaments, she decided to explore the world of jewelry design. She started researching, learning and crafting designs on her own. Friends and relatives began asking for styling for their wedding jewelry and soon, what started as a small passion project turned into something much bigger. Encouraged by the overwhelming response, Shagana tool a bold step – She left her tech career behind and officially launched Yashtika Jewels in 2022. 

Today, Yashtika Jewels is a brand that celebrates the beauty and elegance of Indian heritage jewelry. From temple  jewelry to bridal sets, American Diamond, Earrings, Hipbelts and so on., every piece is crafted with precision and love. Yashtika Jewels continues to grow, bringing timeless designs to women who cherish tradition with a touch of modern grace. 

And that’s how Yashtika Jewels was born – a brand made with passion, inspired by heritage, crafted for every woman who loves to shine.